Great Lakes Brewery Relaunches Core Brand
– Toronto’s oldest craft brewery rebrands popular Crazy Canuck Pale Ale and introduces Gordie Levesque –
June 23, 2014 (Toronto, ON) – Some will say it’s long overdue. Some will question our decision, and some people just won’t care, but the time has come for Great Lakes Brewery, the 2013 & 2014 Canadian Brewery of the Year, to make some significant changes to our popular Crazy Canuck Pale Ale.
First introduced during the 2010 Vancouver Winter Olympics, Crazy Canuck (inspired by the Canadian ski team of the 1980s) has gone on to showcase the west coast pale ale style of beer to Ontarians, winning Gold Medals at the Canadian Brewing Awards in both 2010 & 2011 and Silver Medals in 2012 & 2013. The fun spirited Canadiana design of the can, with the loon, toque and maple leaf, became a favourite can with…
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