Anyone that has spent a few minutes perusing the videos at the website for BrewDogs’ website knows that owners James Watt and Martin Dickie are a bit eccentric. Those very eccentricities are what drew producers Steve Stockman, Chris Burke and Jared Cotton of Custom/Redtail Partners LLC to reach out to them for a new beer-centered television program for the Esquire Network.
“It has to be put into the context of the UK,” Watts said when asked about their image. “The UK doesn’t have anything like the craft beer culture that you’ve got in
the US. In the UK before 2007, you had two options; you could have industrial generic beer or you could have cask beer. We just didn’t have the excitement, the diversity, or the innovation that was happening in the US. So, we wanted to capture some of that.”
According to Watts, the UK beer scene was stuffy…
View original post 977 more words